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October 2006 T h e   C r o s s r o a d s www.lascrucescvb.org

 

CVB News

 

P & K Productions has begun advertising sales for the 2007-08 issue of the Official Las Cruces Visitors Guide. If you are interested in buying an ad, please contact
Keith Whelpley at 642-8888 or swsenior@zianet.com


 

City Council hears Phase II report on Las Cruces Center
Susan Sieger, Director of Convention, Sports and Entertainment Practice for KPMG, hired by the city to determine the feasibility of building and operating a convention center in Las Cruces, presented a financial analysis study of potential funding sources and financing instruments that may be available to pay for construction and operation of the proposed center at a work session on September 25. In her presentation she mentioned various ways of funding the facility including re-enacting the $2.50 surcharge on the hotel and motel rooms in Las Cruces. KPMG also told council that construction costs for the center are estimated to be between $22.2 and $26 million and it is projected that the facility could produce annual tax revenues of $1.2 million to $1.6 million a year for the city. The preferred location for the proposed center is on land owned by New Mexico State University (NMSU) at the corner of University Avenue and Union Avenue. The NMSU Board of Regents recently gave its approval for NMSU administration to continue talks with city officials about developing the site, which could include a hotel. For more information contact the CVB at 541-2444 or cvb@lascrucescvb.org


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web-logoCVB 2006 Board Retreat
Members of the CVB staff and advisory board met in August for a day-long retreat to recap CVB accomplishments and to talk about future bureau sales and marketing efforts. During the morning session, the board was presented with a brief presentation summarizing past accomplishments related to convention, sports and tourism sales and media relations along with highlighting the growth of tourism in Las Cruces. The afternoon was filled with discussion about the direction and expectations of each department in addition to brainstorming ways to capitalize on opportunities Las Cruces offers the tourism industry and ways to handle any challenges encountered by the bureau.
 
Here are some of the key points from the retreat
- Lodgers tax revenue up 45% over the last 5 years
- Hotel occupancy up 8% over last five years
- Average daily room rate up 28% over last 5 years
- 253 new hotel rooms
- 119% increase in the number of inquires resulting from Crossroads advertising campaign (2001-02 - 15,445; 2005-06 - 33,889)
- 818% increase in visits to CVB website over last five years. (2000-01 - 81,098; 2005-06 - 663,195)

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TutKing Tut coming to Las Cruces
More than 100 incredibly reproduced artifacts collected from King Tutankhamun’s tomb will be on display at the Branigan Cultural Center, from October 13, 2006 through January 31, 2007. King Tut’s tomb was discovered in 1922 by Howard Carter and the pieces show the history of the pharoah’s reign. The artifacts are the only detailed and handcrafted replicas of the original items from the tomb. This dazzling collection of masterworks created by artisans of the Pharaonic Village in Egypt, under the supervision of the Field Museum and Metropolitan Museum of Art, recreates the richest archaeological find of all time. The exhibit has been enjoyed by thousands all over the country.

The exhibit will be on display at the Branigan Cultural Center - 500 N. Water Street, on the north end of the Downtown Mall - October 13, 2006 through January 31, 2007 and will be open: Tuesday - Thursday 1 - 7 pm, Friday 10 am - 7 pm, Saturday - 10 am - 5 pm and Sunday 1 - 5 pm. Closed Monday. Admission: Adults $5, Children 12 and under $3. www.kingtutlc.org

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Annual-Report2005-06 Annual Report available online
The Las Cruces CVB 2005-06 Annual Report is now available in PDF format on the bureau’s website www.lascrucescvb.org. If you have any questions, please contact us at 541-2444 or by email at cvb@lascrucescvb.org.  To download a copy, click here.

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Website-Xprize-logoX Prize Cup - Earth’s Great Space Exposition
A message from the XPrize Foundation

The 2006 X PRIZE Cup is a thrilling two-day event focused on the advancement of future private space travel. Join us at the Las Cruces International Airport on October 20th and 21st to experience high impact and high excitement, live space-related competitions and demonstrations including:

- Lunar Landing Vehicle Competitions
- Space Elevator Games
- Dozens of High-Powered Rocket Launches
- A real Rocket-Powered Man in flight
- Rockets Bikes and Truck Demonstrations
- Space Street with dozens of displays on the history of space flight
- Static Engine Firings
- Military Fly-bys and more…

There are also opportunities for those interested in becoming more involved by joining an X PRIZE Cup crew. We are looking for dedicated individuals to work with K-12 students as docents and in our education tent. We also need motivated crew members to assist with parking control, VIPs, working with the video and media personal, manning booths, etc.

To sign up as volunteer, please go to the following link and fill out the volunteer form at

http://www.xprizecup.com/xprizeforms/volunteerform.php or email Andy Dorsey at andy@xprize.org or call our office at (505) 646-6732.

To purchase tickets, please visit our website at www.xprizecup.com, or call (866) 468-7621.

 Further details on the content of the event can be found on our website at: www.xprizecup.com.

Thank you and I look forward to seeing you at the event.

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New-Group-ShotCVB merchandise
I know it is hard to believe, but the holidays are just around the corner and what better gift idea than something featuring a Las Cruces logo? This year, the bureau has added several new items for sale, including colored t-shirts, lip balm, sun screen and new logo pens. We also have items from the Las Cruces 150th celebration and the Bataan Memorial Committee.  And here is the best part - you can order online! What are you waiting for?

Click here to view our shopping cart.

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Convention Sales Department

Convention Calendar

Date

Organization

Meeting

Attendance

Room Nights

October 20-21

XPrize Foundation

Countdown to XPrize

350

905

November 3-4

New Mexico Occupational Therapy Association

State Annual Conference

130

130

November 20-21

Gila Regional Medical Association

Annual Board Meeting

30

60

December 2-3


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Alcoholics Anonymous Area 46


 

Area 46 Assembly Meeting


 

150


 

30


 

Tourism Sales Department

LarryTourism Department attends Latin American travel show and Expo New Mexico 2006
In an effort to increase Las Cruces’ visibility internationally, the Tourism Department attended the 2006 La Cumbre “Summit of the Americas” Latin American Travel Expo in Las Vegas this past September 5-8. The show was a gathering of hundreds of buyers, agents, and U.S. receptive operators interested in bringing Latin American visitors to the United States. This was the first time Las Cruces attended the show and the department shared a booth with the New Mexico Tourism Department.

The Tourism Department also represented Las Cruces at this year’s Expo New Mexico 2006 at the New Mexico State Fair Hospitality Day, September 19. The show was an opportunity to visit with consumers and encourage attendees to venture to southern New Mexico and see Las Cruces.

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Sports Sales Department

Soccer2More sporting events coming to Las Cruces
October boasts two of Las Cruces’ largest amateur sporting events of the year. The Whole Enchilada Softball Invitational October 6-8, 2006 features 260+ teams this year and is one of the largest slow pitch softball tourneys in the nation. Teams from across the country come to this event each year. The event will be held at the ball fields along Hadley Avenue. 

The 17th Annual Whole Enchilada Soccer Classic Tournament will field 150+ teams. This youth tourney includes divisions from Under-9 through Under-14. It will take place at the High Noon Soccer Complex, Burn Lake, Provencio-Van Dame Fields, Picacho Middle School, Frenger, and the NMSU field.

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IN THIS ISSUE

CVB NEWS

City Council hears
Phase II report on Las Cruces Center


CVB 2006 board retreat

King Tut coming to
Las Cruces


2005-06 Annual Report available online

X Prize Cup - Earth’s Great Space Exposition

CVB merchandise

CONVENTION DEPARTMENT

Convention Calendar

TOURISM DEPARTMENT

Tourism Department attends Latin American travel
show and Expo
New Mexico 2006


SPORTS DEPARTMENT

More sporting events
coming to Las Cruces


 

 

CVB Links

 

CVB Merchandise

New-Group-Shot


 

Sporting Events
Calendar


Soccer

 

Fall Calendar
of Events


Events

 

 

 

 

 

 

 

 

 

 

 

 

 

Las Cruces Convention & Visitors Bureau















211 N. Water Street, Las Cruces, NM 88001















(505) 541-2444, TTY: (505) 541-2142















cvb@lascrucescvb.org